I had almost forgotten this thread, sorry.
I don't like functions that begin directly with "to", because it feels like we're trying to convert the render-target itself to something.
The word "world" is very clear to me but this is because I worked a lot with engines with scenegraphs, and entities were always in the "world" or "scene". I don't know how this word would be interpreted by other users.
So... it could be:
convertCoordsToPixel
convertPixelToCoords
"Coords" is a little vague, maybe we could use "Unit" instead.